An exciting opportunity for a data-driven, creative person with a passion for books.
Independent digital-first publisher Agora Books is seeking a Marketing Executive to join our small but mighty team based in central London. With a focus on commercial fiction, Agora works across a wide variety of genres from Classic Crime to historical fiction and psych suspense to book club reads – publishing roughly 16 titles a year and maintaining a backlist of over 300 titles.
The position is ideal for someone working in a similar role who is looking to take the next step in their career as a book marketer. We’re looking for a self-starter who’s keen to develop exciting ideas and dynamic strategies to reach new audiences of readers and is passionate about managing and analysing data. The successful candidate will be able to work collaboratively with a team, have an enthusiastic attitude, and will be an efficient worker with the ability to work across multiple projects. The role will report directly to the Publisher.
Deadline: Sunday, November 14, 2021 (11:59pm)
Responsibilities
Devise and oversee marketing strategy yearly for the list
Mange the marketing budget and spend throughout the year
Develop and implement innovative and measurable marketing campaigns for both debut launches and backlist titles
Continually analyse and optimise campaign data and title metadata to increase sales and profile
Create social media strategies for brand identity, title launch, and follower engagement across channels by delivering engaging content
Manage email marketing and subscriber drives
Work collaboratively with the team to determine position, pitch, and ad strategies from acquisition onwards
Write persuasive copy and design striking digital graphics for advertising, social media, and website
Proactively identify opportunities for promotions and partnerships with third parties
Stay up to date with latest marketing and industry trends in order to pursue new marketing strategies and wider audiences
Analyse the success of promotions, deals, and sales channels
Manage social media presence for Instagram, Facebook and Twitter accounts
Garner reviews for upcoming titles through traditional outreach
Experience & Skills
At least 2 years of marketing experience in trade publishing
Proven experience creating and optimising CPC advertising campaigns (e.g. Amazon and social media advertising)
Experience working with social media, bloggers, and influencers
Excellent organisational skills and ability to manage multiple projects at a time
Ability to work well with a team but also independently
Enthusiasm for books, reading, and commercial fiction
Attention to detail, especially when performing repetitive tasks
Familiarity with Amazon marketing services, SEO, and Google Analytics
Strong grasp of Microsoft Office Suite
Familiarity with Canva is desirable, but not essential
Reference ‘AB: Marketing Exec’ in subject line of e-mail
This is a full-time paid position with a salary between £25,000 to £28,000 based on experience. Office hours are 9:30am-5:30pm with a hybrid work-from-home policy. Applicants must have the legal right to work in the UK.
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